My friend Vi (of Vi Young) is an amazing photographer. Call me biased, but she’s so good at event photography, and one day she sent me a little message asking if I was able to do some branding for her. And the rest is history!
I delved into what Vi was like as a person rather than focusing in on her photography business. She loved the dark side; crescent moons, bats and coffins, so we put together a little mood board of everything she liked as well as some logos she already had her eyes on to get the sense of the style we were going for.
The next challenge was to create a bat logo without it looking like Batman, so I went back to basics and instead of designing the whole body I focused in on the head. One of the bat’s most recognisable features are their ears, and the bigger the better!
Final Design
We went for a monotone colour palette and a simple form for the logo so that the branding could easily be adapted for all formats as well as being overlaid on Vi’s photography.
