‘Retro’ has been a growing trend, providing an opportunity for consumers to connect with the history of Cadbury and leverage a sense of nostalgia.
Using crafted design equities from the past, the selection box unifies a range of traditional and contemporary products whilst also communicating the great heritage story of the brand.
Simple wanted to create a skincare gifting range for a younger, fashion-conscious female audience, where the packaging had use beyond the life of the products.
Personal project which stemmed from my "Always be a yourself... Unless you can be a unicorn" piece which I have labelled my "Reality Check series."
We are constantly surrounded by motivational quotes that we have a habit of pushing blame onto others and forget that sometimes we are the problem. This series serves as a reality check as it reminds us that sometimes we're just being a d*ck and we need to suck it up and apologise and change for the better. Bright colours are used to reflect the playful nature of the project, and the magical creatures* presents a juxtaposition as it's unreal creatures asking you to check your reality. Besides, everyone likes a bit of magical nonsense every now and then!
*Yes I know that narwhals aren't magical creatures but they look pretty magical so it kinda' counts.
It was time for my branding to have an update, and it began like every other project but this time I was the client. How do I present myself to the world? What kind of styles do I like? Are there any recurring instances in my work?
This brought to my attention that I used one particular lettering style in a lot of my work, and that's when it clicked; this was my signature. I also love experimenting with bright colours so I had a look at the ones that I used the most in my work and incorporated that into my new branding.
I found out about Merry Critmas in 2017, but to begin with nerves prevented me from submitting my portfolio. After a few weeks of indecision (and only a few days before the deadline) I bit the bullet and did it. I'm so glad I did, as I got a lot of valuable insight on how to boost my portfolio from someone completely unbiased.
It was actually Father Critmas himself who reviewed it and that led to me being involved in all of the illustration work this year! Being part of the Merry Critmas crew has been amazing, it just goes to show what can happen when you take part, you just need to go for it!
Big Cat was briefed to create a visual identity for Cloggs (whom we’ve worked with in the past to deliver a marketing, branding and PR campaign) for their first house brand, Imogen.
I adopted a playful edge to the Imogen brand by incorporating a butterfly icon in the logo as well as a hand-lettered approach. This added a personal touch to the brand, emphasising a delicate and sincere persona.
The chosen colour palette reflected both the elegant and light-hearted nature of the butterfly – copper, pink, and black – which was used in the box packaging and product tags.
My friend Vi (of Vi Young) is an amazing photographer. Call me biased, but she’s so good at event photography, and one day she sent me a little message asking if I was able to do some branding for her. And the rest is history!
I was approached by Sparknotes to do a series of hand-lettered pieces; one for "sparkitors" (readers of sparknotes) and another on girl power quotes.
A series of hand-lettered illustrations of empowering female lyrics for SparkLife.
"In our dream world, every woman would feel badass, empowered, confident, beautiful, and respected—and until that becomes a reality, we're going to keep shouting these gems as loud as we can (and we can shout VERY, VERY LOUDLY)." - SparkLife
Magazine design
